SEO Process Explained

1. Keyword Research & Analysis
2. Competition Analysis
3. Complete Website Review
4. On-Site Optimization
5. Off-Site Optimization
6. Web Analytics

Keyword Research & Analysis

Keyword Research & Analysis is a process of identifying the most relevant keywords or search phrases which are ideally suited to target your online business's search engine rankings based on the popularity and competiveness of relevant keywords.

Keyword research is a vitally important aspect of your search engine optimization campaign. If your website is targeting the wrong keywords your customers may never find your website, resulting in lost dollars and meaningless rankings.

By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with.

Let our SEO specialists handle it for you.

Competition Analysis

Are you one of those people beating your head on your desk wondering why you can't beat "Company X"? Or are you wondering why you just can't get past a certain rank in the search engines? Do you look at some of the sites in the top 10 and say "Why are they there? It doesn't make sense!"

Competition analysis starts with running and recording several reports aimed at your site, the sites in the top 10 for any phrase, and some of your direct competitors. We do this to get a look at why the sites in the top 10 are there, what your competitors are doing, where your site is, and what you need to do to beat your competitors.

Let us handle this complicated process, because we have the knowledge, experience and right tools.

Complete Website Review

We conduct a comprehensive overview of all the potential issues negatively affecting your website as well as recommendations for improving targeting efforts, user experience, content and search friendliness.

Major Issues we are looking at when conducting this process:

• Site Architecture and Applications
• Site Navigation
• Document Structure
• Keyword Strategy & Copywriting
• Search Engine Positioning

On-Site Optimization

On-Site Optimization, also know as website optimization, is the process of creating a search engine friendly, cleanly coded, themed website by implementing strategic keywords and integrating all of the up-to-date SEO elements into your website.

The goal is to create a website that the search engines can easily read through (code-wise), enjoy reading, come back to read as frequently as possible, and generate a common theme for ranking purposes.

An Example of a few On-Site Optimization Factors:

• Meta Tags, Content, Navigation, URL & Code Optimization
• Keyword Density
• Internal Link Structure
• Domain Canonicalization
• Dynamic XML Sitemap Creation

There are more then 20 other on-site optimization factors to consider.

Off-Site Optimization

Off-Site optimization, also known as link building, is the art and science of strategically acquiring quality links from other relevant websites. This is a complicated, powerful, critical process. In order to achieve great search engine placement, you need to execute a well-rounded ongoing link building campaign.

Why are links so important? To put it simply: a link, also known as an inbound link, is a vote. Every inbound link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. The more quality links (votes) that point to your website, the higher search engine rankings you will get.

Major benefits of link Development:

• Improves direct web traffic
• Boosts search engine rankings
• Improves website's visibility

Web Analytics

Determines how well your website is performing and how you can make it even better. Our web analytics offers a full range of web statistical reports to aid your online business in identifying the following:

• Visitor Behavior
• Page Segmentation
• Navigation Paths
• Conversion Rate
• Cost per Lead
• Campaign Effectiveness

Our web analytics package helps to drill deep into your website's traffic data to answer questions that streamline visitor experience, increase ROI, and improve search engine optimization.

Spiders and Robots (Search Engines)

ccoona
Alexa
AllTheWeb  ($)
AltaVista  ($)
AOL Search ($)
BigFinder
Cipinet
EntireWeb
EuroSeek  ($)
ExactSeek  (M)
Excite  ($)
Google
Google Local Search (M)
Inktomi (free submission) ($)
JDGO
Kanoodle  ($)
Lycos  ($)
Moodule  ($)
Scrub The Web
SearchSight
SearchWarp  (M)
Teoma  ($)
What-U-Seek  (M)
Wotbox  ($)
Yahoo (Free URL Submit) (M)
Yahoo Local Search (M)
Yahoo Search Marketing ($)



Indexes & Catalogs (Personal)

WhoWhere  ($)
People.Yahoo.com  (M)
YourFamily.com  (M)

Big Indexes & Catalogs

About.com (formerly, The Mining Company) (M)
Ask.com (aka Ask Jeeves) ($)
Jayde  (M)
JoeAnt.com  ($)
GoGuides.org  ($)
LookSmart  ($)
MSN Search Index (M)
Open Directory Project (M)
Skaffe  (M)
TurnPike
Yahoo  (M)
Zeal  ($)
 

Indexes & Catalogs (General)

Ajdee  ($)
Allestra  (M)
AussieSeek  ($)
CyberDirectory
Ditto  (M)
Family Friendly Sites ($)
Gimpsy  (M)
HEDIR  (M)
InfoWebWorld  (M)
Intelseek  (M)
LinkCentre
OneBigIndex  (M)
OneMission  (M)
OpenHere  (M)
Pedster's Planet (M)
SearchTheWeb  (M)
SurfGopher  (M)
SurfSafely  (M)
Walhello
WoW Directory ($)
WWW Riot (M)
URL.biz  (M)

Indexes & Catalogs (General)

Ajdee  ($)
Allestra  (M)
AussieSeek  ($)
CyberDirectory
Ditto  (M)
Family Friendly Sites ($)
Gimpsy  (M)
HEDIR  (M)
InfoWebWorld  (M)
Intelseek  (M)
LinkCentre
OneBigIndex  (M)
OneMission  (M)
OpenHere  (M)
Pedster's Planet (M)
SearchTheWeb  (M)
SurfGopher  (M)
SurfSafely  (M)
Walhello
WoW Directory ($)
WWW Riot (M)
URL.biz  (M)

Indexes & Catalogs (General Business Related)

411Locate  ($)
Respond.com  ($)
Yahoo Search Marketing ($)
1st Global Directory (requires reciprocal link) (M)
GTE Yellow Pages (M)
The Jewelry Mall (requires reciprocal link) (M)
Where2Go  (M)



Canadian Search Engines & Indexes

CanadaSeek  (M)
Canadian Local Sites (M)
Proudly Canadian (M)
SearchBC (British Columbia) (M)
WebCity Canada (M)
Yellow.ca (Yellow Pages) (M)
CanadaOne's list of Canadian Indexes (M)


Indexes & Catalogs (Shopping)

Buyers Index (M)
Giftlands (flowers and gifts) ($)

Indexes & Catalogs (Special-Interest)

AllSearchEngines.com (excellent!) (M)
FinderSeeker  (M)
Search Engine Colossus (Huge list by country!) (M)
Search Engine Watch Specialty Search Listings (M)
WebSearch Guide @ About.com (M)
WebSearch Guide @ About.com - Search Engine List (M)
Yahoo Search Engine / Index Listings (M)
Comedy Zone (M)
PerformingArts.net  (M)
Fundraising Directory (M)
WeCareToo  (M)
Acts Christian Search (M)
Christianity.net  (M)
Crosswalk Director (M)
Find-a-Church  (M)
Goshen.net  (M)
Netministries.org  (M)
About Stone - index for stone carving sites (M)
CraftersNet - Arts & Crafts (M)
English as a Second Language Links (M)
PedagoNet (Learning Resources) (M)
GreenSites  (M)
QueerSeek  (M)
BioExplorer Bioscience Links (M)
Biomed Net (Biologicial and Medical Research) (M)
EQ.net (EQ / Emotional Intelligence)  (M)
HealthLinks  (M)
Medical World Search (M)
Medology  (M)
123 Kidz Area (kids products/services)  (M)
Ask Jeeves for Kids (M)
Family Web Files (M)
KidKountry.com  (M)
KinderStart  (M)
PeachPod  (M)
Yahooligans  (M)
FindLaw  (M)
Internet Legal Resource Guide (M)
Hieros Gamos (M)
Indiana University School of Law: Law Virtual Library (M)
Mishpat Legal Index (M)
PowerOfAttorney.com  (M)
AppleLinks  (M)
Macinstein  (M)
IndustrySearch  (M)
Castings Directory (Foundry Industry) (M)
PakBay (Global Trade & Industry) (M)
MusicSearch  (M)
RockSource  (M)
Search Engine Watch Multimedia/MP3 Search Engine Lists (M)
All Newspapers.com  (M)
AvatarSearch (Occult) (M)

Indexes & Catalogs (Special-Interest)

Employment) (M)
TenLinks (CAD Design) (M)
Deeper Blue Search (Underwater stuff) (M)
Fishoo  (M)
Charming Country Inns ($) (M)
Real World Holidays (M)
Travel Notes (M)
Travel Professor ($) (M)
World Wide Travel Source ($) (M)
Free Center (M)
FreeSites  (M)
Femina  (M)
CheckHouston.com  (M)
Columbus/OH LinkArchive (M)
DFWSaver.com (Dallas/Fort Worth; Business Directory) (M)
Kentucky.com  (M)
Go San Antonio (M)
OneGenesis (Washington DC) (M)
Celtic Attic (Irish sites & products) (M)
ContestWorld  (M)
Do-It-Yourself Search (M)
The Grizz Dogmarks (Canine-related)  (M)
JobHopper - Help Wanted Listings (M)
Native American Resources (M)
SinglesStop (index of singles related sites) (M)
Open Database Project (M)
ContractorGuide  (M)
The Real Estate Library (M)
LinkShare  (M)
CryptCrawl  (M)
HorrorFind  (M)
Sci-Fi Slacker (M)
Speculative Vision (M)
SpookySites  (M)
Blue Tree Books Senior Resources List (M)
SeniorSearch  (M)
AllWedding  (M)
AllWeddingCompanies  (M)
AdvisorPage (Professional Financial Services) (M)
Busweb (Buses & Coaches) (M)
CompuInfo Center (Computer Hardware) (M)
Flight Now (Aviation, UK) (M)
Gulf Job Sites (M)
Independant Insurance Agent's Directory (M)
InteriorDesigner.com  (M)
RocketSpider (Jewelry) (M)
Rural America Jobfind (Human Resources / SpiritSearch (Spiritual/Metaphysical)  (M)
Agents and Agencies (Index of Realtors) (M)
BuildNet (Building Industry) (M)